“This was a first for Lufthansa, launching a viral for the UK that was so successful it was taken on by our European counterparts”
Foxkalomaski | Moving Millions - Lufthansa - Travel & Leisure clients - Our Work
- TV
- Press
- Outdoor
- Radio
- Digital
- Direct Mail
- Door Drops
- Literature
- Promotions
- Exhibitions
- Strategy and planning
- Back to Our clients
ENGAGED CUSTOMERS ARE LOYAL CUSTOMERS
Objective / Issue
Drive customers to Lufthansa’s website and increase email opt in
Think
An audit of their previous email comms indicated they had been very dry and price-led. Consumers needed to feel more personality from the German brand
Create
We created an incentive-based competitive game that engaged customers and led them to the website
Deliver
Viral game launched in UK and rolled out in 21 further European countries
MOVINGMILLIONS
Online tracking demonstrated that an impressive 36% of users entered the competition after playing the game thus facilitating datacapture and ongoing CRM with these newly engaged consumers
Play the Lufthansa paper plane game here
