“I am extremely pleased with Fox Kalomaski in delivering all the elements of the campaign. Our retailers are extremely happy with the work produced. The campaign is working perfectly”
Foxkalomaski | Moving Millions - Westwood Cross - Retail clients - Our Work
- TV
- Press
- Outdoor
- Radio
- Digital
- Direct Mail
- Door Drops
- Literature
- Promotions
- Exhibitions
- Strategy and planning
- Back to Our clients
ADDING STATURE TO A DESTINATION
Objective / Issue
How to reposition a centre suffering from consumer misconceptions of Westwood Cross as a retail park rather than a shopping centre
Think
Our strategy was to raise Westwood Cross to its rightful position as a quality shopping centre specifically built for the Thanet towns of Margate, Ramsgate and Broadstairs. Our work needed to work harder than thecentre's previous campaigns to re-build stature and re-ignite pride
Create
An engaging ‘Your Place’ campaign that presented the total offer of the Centre and positioned it as a destination in which to Find Yourself
Deliver
Our campaign is big and bold, using outdoor media to give presence and stature. The marketing drive was supported in local press and radio and reinforced via DM delivered to the inner and outer catchments
MOVINGMILLIONS
Increased recall by 20%, footfall by 7% and average dwell time by 15% in just 12 months
