“Fox Kalomaski has created an incredibly strong and motivating positioning for thecentre:mk, we are very pleased with their thinking and creativity.”
Foxkalomaski | Moving Millions - thecentre:mk - Retail clients - Our Work
- TV
- Press
- Outdoor
- Radio
- Digital
- Direct Mail
- Door Drops
- Literature
- Promotions
- Exhibitions
- Strategy and planning
- Back to Our clients
MOVING THE PERCEPTION OF MILLIONS
Objective / Issue
Drive footfall from Milton Keynes’ more affluent secondary outer catchment whilst maintaining footfall from the core
Think
Need to counter existing perceptions of MK’s ‘new town blandness’ and lack of knowledge of overall offer
Create
A modern, confident, look associating the centre:mk with style and sophistication whilst laying emphasis on the scale of its offer
Deliver
Complete programme of TV, outdoor, press,
radio, digital
MOVINGMILLIONS
The 2008 campaign has delivered a substantial increase in the proportion of more upmarket shoppers.
The total ABC1 profile now accounts for 64% of all visitors. 51% of all visitors travel from up to 90 minutes to the centre. Our work has delivered an increase of nearly 1m visitors over the last
12 months
