MAKING YOUR POINT OF DIFFERENCE RESONATE

Objective / Issue

As competition increases, continue to elevate The Chimes to being one of the most recognised branded shopping destinations in West London, delivering strong and relevant reasons to visit

Think

The Chimes delivers a very easy experience for the shopper. Strong high street offer, good parking and public transport links, lots of family friendly practical and leisure facilities our role was to encapsulate these very practical and tangible benefits

Create

A proposition that really does put the competition on the backfoot, indicating their weakness by highlighting The Chimes' strengths in terms of ease of shopping

Deliver

Easy shopping. Easy parking. Easy feeling. The only thing we a can't make easy is deciding. We delivered this brand message through DM, press radio and in-store

MOVING MILLIONS

Campaign launched June 1st 2008 and despite fierce new competition from Westfield and Eden, footfall has been maintained at 2007 level