"It has been an inspiration working with Fox Kalomaski - they translated our rambling ideas into something utterly coherent. Their team were brilliant at grasping the concept and turning it into a message that is at the very heart of the Let's Talk Campaign."
Foxkalomaski | Moving Millions - nch - Retail clients - Our Work
- TV
- Press
- Outdoor
- Radio
- Digital
- Direct Mail
- Door Drops
- Literature
- Promotions
- Exhibitions
- Strategy and planning
- Back to Our clients
REAL UNDERSTANDING DELIVERS RELEVANCY
Objectives / Issue
Our objective was to encourage communication between parents and their children with the end benefit of improving their language skills. In addition our task was to create awareness for Action for Children and their services and drive our audience to their helpline or website for further information.
Think
We recognise that this is a problem across all demographic groups but one common factor linking all parents is lack of time, so it was important that the campaign was succinct and simple whilst also being impactful
Create
We therefore created a fresh and inspiring brand identity for the charity which conveys the campaign message immediately with clarity and impact
Deliver
This important message has been delivered via press, posters, bus-sides, literature and events to further raise the charity's profile and educate parents and carers about their service.
MOVINGMILLIONS
Regional launch rolled out in September 2008 so watch this space for results
