“Forming a strong relationship with the Fox Kalomaski team was one of the key factors in helping double the UK sales of AeroBed in 2007. Their clear strategic thinking really helped link the core AeroBed values into a very innovative and successful national advertising campaign.”
Foxkalomaski | Moving Millions - Aerobed - Retail clients - Our Work
- TV
- Press
- Outdoor
- Radio
- Digital
- Direct Mail
- Door Drops
- Literature
- Promotions
- Exhibitions
- Strategy and planning
- Back to Our clients
MAKING THE ORDINARY EXTRAORDINARY
Objective / Issue
Launch an unknown brand and at first glance a generic product in the UK market
Think
Aerobed’s core values are those of convenience and flexibility so there was a need to show that this product was a far more serious and useful addition to the home than its competitor the blow up mattress
Create
A ‘before and after’ campaign demonstrating that an AeroBed is as comfortable as a regular mattress and can instantly transform your living space
Deliver
National Press and London Cross Track campaign talking to flat dwellers and growing families
MOVINGMILLIONS
Q4 sales outstripped forecasts two weeks before Christmas AeroBed is now listed in all major retail groups and is the fastest growing temporary bed in the UK with over 20 million sold worldwide
