“They’ve been excellent with their style of client management. What’s also very good with Fox Kalomaski that we haven’t had with other agencies is direct access to the creative teams and that’s made a huge difference.”
Foxkalomaski | Moving Millions - Visit Britain - Our clients - Our Work
- TV
- Press
- Outdoor
- Radio
- Digital
- Direct Mail
- Door Drops
- Literature
- Promotions
- Exhibitions
- Strategy and planning
- Back to Our clients
GENERATING GROWTH IN A SHORT – TERM DECLINE
Objective / Issue
How to attract wealthy Russian and US tourists to the UK
Think
In the aftermath of 9/11 inbound tourism to the UK was significantly reduced. Ensuring these reduced numbers were bigger spenders therefore was a key focus
Create
We launched Visit Britain’s international consumer publication ‘So British’ naming the publication and designing the mast head
Deliver
We recruited Gordon Ramsey to successfully launch the publication at his eponymous restaurant Claridges and pulled in an A list of potential advertising brands including Bentley’s, Asprey, Harrods and Rolex amongst others. Pure class
MOVINGMILLIONS
The results were pure class too, with US tourism spend increasing to now higher then pre 9/11 figures and inbound tourist figures from Russia up by 20%
