“Fox Kalomaski has given TNTO clear and concise strategic direction and an excellent launch campaign to help us reposition Tunisia in the minds of our potential customers. They are a joy to work with.”
Foxkalomaski | Moving Millions - Tunisia - Our clients - Our Work
- TV
- Press
- Outdoor
- Radio
- Digital
- Direct Mail
- Door Drops
- Literature
- Promotions
- Exhibitions
- Strategy and planning
- Back to Our clients
MOVING THE PERCEPTION OF MILLIONS
Objective / Issue
Move consumer perceptions of Tunisia from a cheap ‘sun, sea and sand’ and ‘last minute’ holiday to an aspirational travel destination
Think
Tunisia doesn’t even come onto the wish list of travellers, they seem to end up there for a cheap 2 week holiday, they don’t request to go there, the real and positive truth of Tunisia was lost in years of sun, sea and sand advertising
Create
A campaign that associated Tunisia with romance, adventure and fun, wrapped up in history, luxury, the Mediterranean and Sahara
Deliver
Brand repositioning, awareness campaign across large format, cinematic effect outdoor and press
MOVINGMILLIONS
Within six months of launch, Tunisia is now ranked at number 6 in the Travel Weekly top travel destinations with a reported visitor growth of 4%
