"Fox Kalomaski bring a new dimension to both Thomson and Jetsave that enhances our brand appeal while achieving our objective in increasing direct sales."
Foxkalomaski | Moving Millions - Thomson - Our clients - Our Work
- TV
- Press
- Outdoor
- Radio
- Digital
- Direct Mail
- Door Drops
- Literature
- Promotions
- Exhibitions
- Strategy and planning
- Back to Our clients
Objective / Issue
Position Thomson longhaul (Australia, New Zealand, America, Canada and Worldwide) as distinctly
different from the well established Thomson package holiday offer
Think
Surprise and delight in a way that consumers would not expect from Thomson
Create
Visually stimulating imagery with an unexpected
tone of voice
Deliver
Creative impact through national press advertising and London mainline stations
MOVINGMILLIONS
Increase in repeat bookings, year on year and brochure requests across the product range
