“What do I enjoy about working with Fox Kalomaski? The people, the professionalism and the fact they are human, and by that I mean you can actually communicate with them. I think that says it all.”
Foxkalomaski | Moving Millions - Stressless - Our clients - Our Work
- TV
- Press
- Outdoor
- Radio
- Digital
- Direct Mail
- Door Drops
- Literature
- Promotions
- Exhibitions
- Strategy and planning
- Back to Our clients
MAINTAINING A PREMIUM
IN A DISCOUNTED MARKET
Objective / Issue
How to maintain premium brand positioning in a discount driven marketplace with all sales being driven through independent dealers
Think
To maintain its premium position, Stressless had to ensure its product proposition and quality message was presented consistently, from national generic advertising through to local dealer communications – no compromising, no discounting
Create
Develop a full marketing communication and support programme with strict creative guideline
Deliver
National TV and press campaigns with local and regional adapts, local and regional radio, a CRM programme and in-‘studio’ literature across 160 dealers
MOVINGMILLIONS
Sales increase of 400% over 6 years
Now the leading UK recliner with a turnover in excess of £28m
