“Fox Kalomaski have always given us realistic and objective views of our business. They have sound thinking and deliver innovative and original creative work. I value their commitment to the success of St David's and look forward to their input on the launch of the new SD2 development”
Foxkalomaski | Moving Millions - St Davids - Our clients - Our Work
- TV
- Press
- Outdoor
- Radio
- Digital
- Direct Mail
- Door Drops
- Literature
- Promotions
- Exhibitions
- Strategy and planning
- Back to Our clients
MAINTAINING BRAND VALUES DURING DISRUPTION
Objective / Issue
Credibly manage severe disruption caused by the redevelopment of St David’s Shopping Centre in Cardiff
Think
‘Corporate’ messages of apology are easily dismissed as being shallow, unbelievable and uncaring… in total contrast to St David’s current positioning as the ‘Heart of Cardiff’
Create
A genuine and personalised ‘thank you’ campaign recognising the public for their patience and managing their expectations
Deliver
In-centre and local media along with PR initiative to find local faces to front the campaign
MOVINGMILLIONS
A huge positive PR response from
local media and community
Retention of customer frequency and increase
in shopper satisfaction
See the St Davids website here
