Objective / Issue

Determine and assess all local/regional issues/factors that might negatively affect the success of the launch and ongoing marketing of Liverpool One

Think

Liverpool has for the last 30 years been in a downward spiral in relation to its retail content and offer with many local and regional consumers deserting the City for alternative retail locations either for convenience or content or both

Create

An overall review of the ‘state of the nation’ from which the Client could determine budget spend and budget allocation according to task over a three year period commencing with the launch in 2008

Deliver

A quantitative and qualitative report that clearly identified all the local and regional issues and made full recommendations of how to reach specific target audiences and overcome their negative perceptions tactically and corporately

MOVINGMILLIONS