“Fox Kalomaski has worked tirelessly to deliver the Grosvenor marketing programme. They have achieved far more than expected strategically and practically.”
Foxkalomaski | Moving Millions - Grosvenor - Our clients - Our Work
- TV
- Press
- Outdoor
- Radio
- Digital
- Direct Mail
- Door Drops
- Literature
- Promotions
- Exhibitions
- Strategy and planning
- Back to Our clients
A UNIFYING PROPOSITION EQUALS A
MORE EFFICIENT MARKETING SPEND
Objective / Issue
To strengthen Grosvenor’s marketing communications, making them more efficient both from a communication as well as budgetary standpoint
Think
We identified a unifying proposition for Grosvenor Shopping Centres making a virtue of their central locations within towns and cities
Create
We developed a campaign look and feel that is consistent across the family of shopping centres each maximising the benefits of the individual centres as well as the core brand benefits of Grosvenor
Deliver
A cohesive communications programme via press, TV, radio, website development online communications and promotional material that is easily adaptable and that unites each centre
MOVINGMILLIONS
Footfall increases of 3-7% and cost savings of 20%+ driving more than a million additional consumers each year into Grosvenor’s shopping centres
