Etap is already a high performing brand in France and Germany and I am confident that Fox Kalomaski, with their in-depth understanding of the travel and hotels business, will help us achieve the same level of success in the UK.”
Foxkalomaski | Moving Millions - Etap Hotel - Our clients - Our Work
- TV
- Press
- Outdoor
- Radio
- Digital
- Direct Mail
- Door Drops
- Literature
- Promotions
- Exhibitions
- Strategy and planning
- Back to Our clients
Etap has won the Best Fully Integrated Marketing Campaign at the
Hotel Marketing Association Awards 2008.
Objective / Issue
Launch a successful European brand into a crowded, price driven UK market
Think
ETAPs positioning placed them between the established economy hotel sector and the hit-and-miss B&B offer. Our knowledge of the hospitality sector gave us the insights that the UK consumer is familiar with both economy hotels and B&Bs but gets frustrated by the varying price structures and often poor standards
Create
Our strategy was to deliver a price driven campaign that was impactful in its simplicity
Deliver
Our launch campaigns are striking and impactful using online search supported by a variety of media; from Smart Cars and taxi tip-ups to ticket barriers, local radio and 6 sheets – our strategy is to deliver a sense of ubiquity in a tightly targeted local area
MOVINGMILLIONS
At 81% occupancy and 10 hotel launches to date, we’ve so far put 2 million heads on pillows
