"We appointed Fox Kalomaski to challenge traditional thinking of tourism marketing and they've delivered strongly against that."
Foxkalomaski | Moving Millions - East of England Tourism - Our clients - Our Work
- TV
- Press
- Outdoor
- Radio
- Digital
- Direct Mail
- Door Drops
- Literature
- Promotions
- Exhibitions
- Strategy and planning
- Back to Our clients
DELIVERING TANGIBLE, EMOTIONAL
REASONS TO VISIT
Objective / Issue
In 2007 our remit was to drive visitors to East of England’s waterways, canals, rivers and seaside whilst also driving awarness of the region and its location
Think
Our strategy was to pinpoint the link between water and stress relief
Create
By developing an emotional campaign driving consumers to website for inspiration about the region, whilst focusing on their need to escape the rat race and find some down time
Deliver
High impact, non-traditional tourist board outdoor and press campaign, layered with PR, CRM and E-CRM activity which focused on customer lifestyle preference
MOVINGMILLIONS
Total incremental spend increased as a direct result of the marketing activity and saw an ROI of 9:1
