“In the past year Fox Kalomaski have challenged our traditional DM programme and subsequently we have seen a vast improvement in response”
Foxkalomaski | Moving Millions - Butlins - Our clients - Our Work
- TV
- Press
- Outdoor
- Radio
- Digital
- Direct Mail
- Door Drops
- Literature
- Promotions
- Exhibitions
- Strategy and planning
- Back to Our clients
ENGAGED CUSTOMERS
ARE RESPONSIVE CUSTOMERS
Objective / Issue
Provide a greater annual return on Butlins heavyweight DM programme which previously had been largely price-led and lacking in emotion
Think
Our approach was to create engagement and sense of desire for the product by segmenting the market and producing targeted communications for each audience
Create
We created simple, impactful and visually fun DM with a narrative designed to connect with the consumer on an emotional level
Deliver
The nature of Butlins’ business means it’s essential that we consistently deliver communications with a fast turnaround
MOVINGMILLIONS
Butlins deliver 22 million pieces of direct marketing to customers each year. The results have been staggering having generated in some instances up to 35% conversion rate and reduced costs per booking by 34%, boosting a return on investment by 51%
