“Fox Kalomaski’s combination of exemplary client focus, creativity and sound understanding of the realities of modern retailing make them an agency that I would happily recommend to others.”
Foxkalomaski | Moving Millions - Bluewater - Our clients - Our Work
- TV
- Press
- Outdoor
- Radio
- Digital
- Direct Mail
- Door Drops
- Literature
- Promotions
- Exhibitions
- Strategy and planning
- Back to Our clients
DESTINATION BLUEWATER
Objective / Issue
From 1997 to 2007 we helped Bluewater to increase visitor numbers, increase dwell-time and increase average customer spend
Think
We increased visitor numbers by encouraging visitors to come to Bluewater out of peak shopping times as well as identifying relevant ways to entice tourists to significantly broaden the catchment
Average customer spend and dwell time were increased through a series of high profile and hugely successful in-mall activities to cross fertilise offers and optimise share of wallet
Create
Throughout all communications we firmly positioned Bluewater as a destination in its own right, not simply another shopping centre
Deliver
Our ability to innovatively bring many brand partners together across media, delivered greater marketing benefits from their combined spend
MOVINGMILLIONS
Our work has helped Bluewater to achieve its position as the most innovative retail and leisure destination in Europe as well as attracting the 27 million consumer visits to the destination per annum
