“The diversity of appeal that our islands possess is almost beyond imagination. In communicating our proposition, I am confident that Fox Kalomaski, with their in-depth understanding of the travel and tourism industry, will help us achieve our marketing objective to put The Bahamas high on the radar of our differing target audiences.
Foxkalomaski | Moving Millions - Bahamas - Our clients - Our Work
- TV
- Press
- Outdoor
- Radio
- Digital
- Direct Mail
- Door Drops
- Literature
- Promotions
- Exhibitions
- Strategy and planning
- Back to Our clients
Objective / Issue
Turn the complexity of a 700 island offering into a virtue and deliver an understanding of the true Bahamas and what it has to offer
Think
Through consumer research we conducted both here and in the Bahamas, and spent time getting to know the locals and the islands, we were able to tackle the preconceptions head on
Create
Charmed by the local people we met and the stories they told us we asked them to feature in our campaign
Deliver
We’ve reduced the complexity of The Bahamas on-line by turning the website on its head, first asking people to list their interests, then finding the best island for them. You can also now read the stories of our friends in The Bahamas on-line as well as on posters, in national and specialist press advertising, online, through direct marketing and radio promotions across the UK. Further support is being given to the travel trade via direct marketing and e-marketing
MOVINGMILLIONS
The campaign has only just launched, but in just two weeks we’ve welcomed more than 7,000 visitors to the website with an averaged well time of over 3 minutes
