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Posted on Thu, 10th Jul 2008 by Tas

Tas
Tas

The Insider

The Insider

Could global warming end the marketing world's cosy relationship with seasonal segmentation?

As I sit tapping away at the keyboard, if I close my eyes [to avoid seeing the drenched garden] and cover my ears [to avert the sound of dripping gutters] I can almost imagine it’s summer...

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Posted on Sun, 18th May 2008 by Adrian Wright

Adrian Wright
Adrian Wright

The Insider

The Insider

Make a Stronger Nest

It’s May, the sun at last is shining, the warm weather has arrived, the dawn chorus is heard across the land, and cautious consumers have quietly migrated out of their nests to start spending what little money they saved during the winter hibernation.

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Posted on Mon, 14th Apr 2008 by Stephen Fox

Stephen Fox
Stephen Fox

Monday Morning Cynic

Monday Morning Cynic

Consumer Power is Bunk!

There is much talk about the power of the consumer, the ability of the consumer to influence and change the direction of brands and businesses. Please can someone tell me how many significant brands and businesses that are truly important, (nay vital to our lives and well-being) have buckled under consumer pressure?

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Posted on Thu, 3rd Apr 2008 by Adrian Wright

Adrian Wright
Adrian Wright

The Insider

The Insider

Are we doing enough?

Here we are at the end of March 2008, Easter is early, its raining, or snowing or even both at the same time, and the question no doubt being asked in board rooms across the land is a simple one, "why are consumers not spending as much as we want them to".

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Posted on Mon, 31st Mar 2008 by Stephen Fox

Stephen Fox
Stephen Fox

Monday Morning Cynic

Monday Morning Cynic

Commuters: ripped off?

If you’ve hit the ITV button on your remote recently, you’ve probably seen an ever-increasing number of price comparison commercials from competitive supermarket chains. Clearly there are a large number of folk out there checking prices and making sure that they can demonstrate how much greater value they offer over others.

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