Posted on Thu, 30th Oct 2008 by Kim Harris
Behind The Line
Campaign in a new light?
Even though I’m the core target audience as of yet I haven't seen the new TV ad and I must say I was terribly disappointed by the print campaign and the line 'shopping in a new light' is not particularly clever.
Take a look at the TV ad here
Although I think this is beautifully shot and executed, I’m still not sure the line is particularly inspiring. And moths to light - didn't Harvey Nics run a campaign
with this as the proposition? I say proposition as they didn't feel the need to actually explain it to me with a line.....
Does this campaign live up to the spectacle that is meant to be the Westfield shopping centre?
3 comments
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Thu, 30th Oct 2008 11:53 am
I personally loved this ad when I saw it although I would never have guessed its for a shopping centre (thought of the Polo Angel ad that was out a little while ago) which is probably why I enjoyed it. Will it make me go there, no I dont think so! I'm not a shopping centre person and dont live in West London.
Thu, 30th Oct 2008 12:07 pm
I actually saw this for the first time last night, and guessed it was for Westfield before it ended, the moths wings (I actually thought fairies to begin with) reminded me of the W of Westfield which at the end looks a bit dated? I really liked it and also thought it was beautifully shot and looked pretty classy but I don't think it will get people rushing to shop there.
Thu, 4th Dec 2008 17:24 pm
Ive just viewed it. Wow, v. nicely shot. Like it that they've created the association with the the capitals glamourous bits - the bits that make you think what a cool place London is. However, Shopping in a new light ? pretty damn lame