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Posted on Thu, 2nd Oct 2008 by Ruth Ingram

Ruth Ingram
Ruth Ingram

The Insider

The Insider

Dubai – The Futuristic destination of choice?

I’ve recently had the pleasure of spending some time in one of the world’s most exciting place branding destinations. A country where personal vision and prosperity go hand in hand, and nation building is explicitly on the agenda. A state where the Government has established and funded a number of developers/investment vehicles chartered to quite literally build, from the sand up, ‘the’ destination of the future...

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Posted on Mon, 1st Sep 2008 by Lucy Frost

Lucy Frost
Lucy Frost

The Insider

The Insider

Britains newest tourist attraction - Primark

Is Primark becoming Londons top tourist attraction???

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Posted on Thu, 10th Jul 2008 by Tas

Tas
Tas

The Insider

The Insider

Could global warming end the marketing world's cosy relationship with seasonal segmentation?

As I sit tapping away at the keyboard, if I close my eyes [to avoid seeing the drenched garden] and cover my ears [to avert the sound of dripping gutters] I can almost imagine it’s summer...

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Posted on Sun, 18th May 2008 by Adrian Wright

Adrian Wright
Adrian Wright

The Insider

The Insider

Make a Stronger Nest

It’s May, the sun at last is shining, the warm weather has arrived, the dawn chorus is heard across the land, and cautious consumers have quietly migrated out of their nests to start spending what little money they saved during the winter hibernation.

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Posted on Thu, 3rd Apr 2008 by Adrian Wright

Adrian Wright
Adrian Wright

The Insider

The Insider

Are we doing enough?

Here we are at the end of March 2008, Easter is early, its raining, or snowing or even both at the same time, and the question no doubt being asked in board rooms across the land is a simple one, "why are consumers not spending as much as we want them to".

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